I am so excited to share a bit more about an amazing project I was a part of with Dove, Project #ShowUs. Growing up, I was always obsessed with fashion, poring over magazines for hours, never questioning the realities of the photo-shopped models I was seeing or the damaging stereotypes this was perpetuating. For a long time, I thought I was the one who was wrong, that I needed to change to be more like the models I saw in magazines, and never thought that I might be OK just the way I was, because everything was telling me otherwise.
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Some might say existential philosophy, and anarchist political rhetoric aren’t appropriate for children under the age of 12, but here at Hayley Elsaesser we don’t like to place limits on the intellectual growth of tomorrow’s leaders.
Our stance is that a tongue-in-cheek parody hoodie never hurt anyone, and we stand firmly by that! The beautiful Schmied family – Mike, Brittany, Zara and Kingston were gracious enough to come by the store this past Saturday and help us question authority one cheeky t-shirt slogan at a time. Their kids are about as cute as humanly possible, and were amazing models- taking cues, smiling big and posing up a storm.
Our Nausea Nostalgia collection has been wildly popular, and we figured why not outfit the whole family! Kids sizes will be available soon, so you can match your little ones and show the world how clever and fun your family is and reminisce about the 90s before you had responsibilities like taking care of mini humans. Sears might be closed, but the family photo studio at Hayley Elsaesser is alive and thriving.
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Special thanks to The Big Chill for letting us shoot at their beautiful shop and letting us try some amazing ice cream! I've been wanting to shoot here for months. Both the interior and exterior are highly Instagrammable. The family-run business is a must-visit if you're located in Toronto.
Models are Matt and Meghan, who we found through our open casting call for models a while back. They look great in our new Nausea Nostalgia sweaters (which we also have available as t shirts).
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Festival season is upon us! Our bold prints have always made Hayley Elsaesser a favourite at music festivals for performers and patrons alike who prefer to swim against the crowd of flower crowns and crochet. Check out some of our favourite looks below and our festival picks for this year!
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